The Modularity working group is looking to flesh out a set of personas to help focus the work being done by the team. Personas are fictional characters created to represent the different user types that might interact with a “product” in different ways. They are not market segments but should be thought of as user archetypes.

Personas can be useful in considering the goals, desires, and limitations of users to guide decisions about a product.  They should be based on user research and can include all types of information about that particular person.  Our personas include information related to behavior patterns, goals, skills, pain points, attitudes and daily activities.  If you want to learn more about personas and their use, I recommend your start here.

Benefits of personas

Some benefits a team can see with personas include:

Continue reading